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By Eric M. Seidel, CEO The Media Trainers, LLC How many times have you heard the tired excuse, “They took me out of context”? Sometimes it’s true, but too many times it’s proven to be a lame claim that has no factual standing. The real issue is delivering soundbites that both the media will pick […]

By Eric M. Seidel, CEO The Media Trainers® For several years now, The Media Trainers® slogan has been “Anyone who talks about you…or your business…is media.” Even before LinkedIn, FaceBook, Twitter, et al, came on the scene, it was easy to come to that conclusion. We all leave impressions with others, whether through the media […]