Fox News Sunday

NFL Commissioner Roger Goodell Eric M. Seidel, CEO The Media Trainers, LLC No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting. The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money […]

By Eric Seidel, CEOThe Media Trainers®Clarity and consistency. Really no secret at all. But it does take preparation. And discipline. While using marketing statements (slogans) in news interviews is counter-productive and ill-advised, approaching interviews from a marketing posture does make sense. Marketers and ad agencies understand that messages take time to get through. It requires […]

By Eric Seidel, CEOThe Media Trainers®Under fire and possibly targeted for criminal investigation, ACORN, the umbrella organization for a plethora of community and labor groups is attempting to repair, or at least control, the damage. Both chambers of the US Congress already have voted overwhelmingly to turn off the federal faucet. This swift action was […]