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New revenue injections? By Eric Seidel, CEOThe Media Trainers®Luxury tax: A tax placed on products or services that are deemed to be unnecessary or non-essential. This type of tax is an indirect tax in that the tax increases the price of the good or service and is only incurred by those who purchase or use […]

By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]

Turner CEO Phil Kent www.themediatrainers.com In its most recent weekly online edition (January 29, 2009), Georgia-based publication Business to Business posted a “conversation” with Turner CEO Phil Kent and how he’s responded to several crisis situations. One of the examples screams to me that it was preventable and that CNN leaves itself open for more […]