• You’re Fired!
    Friday December 4, 2009

    GM Chairman and acting CEO, Ed Whitacre Outsted CEO Fritz Henderson By Eric Seidel, CEOThe Media Trainers® It’s bad enough having your firing announced live on national television. But how would you feel if the executive making that announcement treated it cavalierly, as if he was making a new product presentation? That’s how General Motors […]

  • Admonishing Boards of Directors
    Monday June 22, 2009

    “Boards (have) to start doing their jobs.”Tupperware CEO Rick GoingsBy Eric Seidel, CEOThe Media Trainers® Savvy CEO’s go into news interviews with the mindset of “what’s in it for me?” Nothing wrong with that! The media usually aren’t asking you for an interview just to do you a favor. They need you to help them, […]