healthcare reform

In this era of consolidation, healthcare executives need to be prepared for the overriding question of why bigger is better. The primary driving forces may be competition and costs of doing business, but what about the customer/patient? Kaiser Permanente is the largest managed care organization in the United States. And it’s growing. For CEO Bernard Tyson, […]

By Eric Seidel, CEOThe Media Trainers®Are these really the same people who ran Barack Obama’s brilliant campaign? And is this president the same man who, as a candidate, talked about bringing an end to a politically polarized Nation’s Capitol? It’s too difficult to refrain from commenting on this “war” between the White House and Fox […]

Click on this picture! By Eric Seidel, CEO The Media Trainers® Have you noticed how time-constrained live interviews have become on the cable news networks? Tight formats, “hard breaks” and very interruptive news anchors are making it more difficult than ever to clearly make a point. Typically, you get little if any warning just how […]

By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]

By Eric Seidel, CEOThe Media Trainers® (From the editor: Any bona fide journalists reading this should not take offense. I used to be one of you, and I’m proud of it. Those who deal wisely with the news media know how to do it without getting into the slop.)Certainly you’ve heard the old refrain that […]