Joe Kernen

Of Nukes, CO2 and Mastodons. By Eric Seidel, CEO The Media Trainers®, LLC Contentious interviews can sometimes amuse, on occasion enlighten, and often simply frustrate. Here’s one you might find satisfies all three possibilities. In light of the “Act-of-God”/nature-instigated nuclear power plant disaster in Japan, CNBC lined up an interview with Congressman Jay Inslee (D-WA), […]

CNBC’s Joe Kernen interviews Xerox CEO Ursula Burns (left); Yahool CEO Carol Bartz By Eric Seidel, CEOThe Media Trainers®Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it. Negative feelings find a way to come out. Facial expressions, overall body language, even […]

www.themediatrainers.com When dealing with the news media, you usually can expect the unexpected. These situations can come in many forms, many ways. One way is the reporter/interviewer injecting himself into the conversation and putting you on the spot. What can you do when you feel like you’re being personally attacked? Case in point, CNBC’s Joe […]