• What’s Your Name?
    Tuesday April 5, 2011

    Of Nukes, CO2 and Mastodons. By Eric Seidel, CEO The Media Trainers®, LLC Contentious interviews can sometimes amuse, on occasion enlighten, and often simply frustrate. Here’s one you might find satisfies all three possibilities. In light of the “Act-of-God”/nature-instigated nuclear power plant disaster in Japan, CNBC lined up an interview with Congressman Jay Inslee (D-WA), […]

  • Attitude!
    Sunday October 11, 2009

    CNBC’s Joe Kernen interviews Xerox CEO Ursula Burns (left); Yahool CEO Carol Bartz By Eric Seidel, CEOThe Media Trainers®Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it. Negative feelings find a way to come out. Facial expressions, overall body language, even […]

  • The Fries Have It!
    Wednesday January 28, 2009

    www.themediatrainers.com When dealing with the news media, you usually can expect the unexpected. These situations can come in many forms, many ways. One way is the reporter/interviewer injecting himself into the conversation and putting you on the spot. What can you do when you feel like you’re being personally attacked? Case in point, CNBC’s Joe […]