McDonald’s

By Eric Seidel, CEOThe Media Trainers® On the battlefront in the burger wars, Carl’s Jr. has fired a frontal attack on McDonalds. Big Mac meet Big Carl! Carl’s is heralding its newest weapon in a TV spot, saying it’s bigger (more meat) and a greater value, yet less expensive than the Big Mac: In a […]

www.themediatrainers.com When dealing with the news media, you usually can expect the unexpected. These situations can come in many forms, many ways. One way is the reporter/interviewer injecting himself into the conversation and putting you on the spot. What can you do when you feel like you’re being personally attacked? Case in point, CNBC’s Joe […]