media interviews

In this era of consolidation, healthcare executives need to be prepared for the overriding question of why bigger is better. The primary driving forces may be competition and costs of doing business, but what about the customer/patient? Kaiser Permanente is the largest managed care organization in the United States. And it’s growing. For CEO Bernard Tyson, […]

When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

By Eric M. Seidel, CEO The Media Trainers®, LLC Consider this: a reporter interviews you because they want information, or a quote (or sound bite). So, you are fullfilling something they need to do a story. What about what you need, or would like to get in return? Shouldn’t this be a two-sided arrangement? In […]