• Executive Rewind: The Houston Astros Tone Deaf Owner
    Friday February 14, 2020

    You probably heard by now that the American League’s Houston Astros have been outed for cheating. They were stealing the signs of opposition catchers in real time and signaling to Houston batters what the next pitch would be. This was going on in 2017 when the Astros beat the NY Yankees for the American League […]

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  • Executive Rewind: The Intangibles of Persuasive Messaging
    Monday April 6, 2015

    It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

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