• Executive Rewind: Your Message Consistency is Crucial
    Wednesday January 16, 2019

    When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]

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  • Executive Rewind: The Intangibles of Persuasive Messaging
    Monday April 6, 2015

    It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

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  • First Impressions, Lasting Impressions
    Tuesday December 27, 2011

    By Eric M. Seidel, CEO The Media Trainers, LLC Are you aware of your immediate reaction to someone before they even say a word? More importantly, are you aware of how others might first perceive you when you meet? Non-verbals can scream, without making a sound. And, in interviewing, they are critical to your credibility. […]

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  • A “Spirit” of Composure
    Thursday April 22, 2010

    By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

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  • Gentleman Jack
    Tuesday May 19, 2009

    Power of the Unspoken Word By Eric Seidel, CEOThe Media Trainers® He stutters and stammers and often has to back up and correct a pronunciation. Yet, Jack Welch is one of the most effective communicators I’ve ever encountered. I’ve met him, spent time with him, and followed him in the media. His speech impediments, if […]

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