• The “Secret” of Effective Messaging
    Monday September 28, 2009

    By Eric Seidel, CEOThe Media Trainers®Clarity and consistency. Really no secret at all. But it does take preparation. And discipline. While using marketing statements (slogans) in news interviews is counter-productive and ill-advised, approaching interviews from a marketing posture does make sense. Marketers and ad agencies understand that messages take time to get through. It requires […]

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