• A Do-It-Yourself Crisis
    Thursday May 7, 2009

    A Case of Unintended Consequences By Eric Seidel, CEO The Media Trainers® It all started with Oprah. A promotion with KFC designed to drive traffic and goodwill. Oprah sent her millions of minions to the Internet to download coupons to sample KFC’s new grilled chicken sandwiches. A free lunch! It all turned sour. Angry KFC […]

    Read More >>
  • Will Mike Vick Become a PETA Spokesman?
    Friday May 1, 2009

        Credibility is earned by what’s said and who says it! By Eric Seidel, CEO The Media Trainers® AdAge is reporting imprisoned NFL quarterback Michael Vick’s people are talking to PETA about Vick becoming a spokesman on behalf of the organization. Of course, Vick is serving time for engaging in dog fighting. I suppose […]

    Read More >>