• “Controlling” An Interview
    Friday April 15, 2011

    By Eric Seidel, CEO The Media Trainers®, LLC A reporter may be having a bad day, may not feel well, may not like you or your company, may have had an argument at home, or may be under the pressure of multiple stories and deadlines. These are things you cannot control. There are two things […]

    Read More >>
  • AntennaGate, continued
    Wednesday July 21, 2010

    By Eric Seidel, CEO The Media Trainers® Steve Jobs has generated a fair amount of reaction over how he conducted his news conference on the technical glitches suffered by Apple’s new iPhone 4. In a recent post (Steve Jobs & His iPhone 4’s Worm), I took Jobs to task for failing to open up his […]

    Read More >>