• A Believable Apology
    Monday July 28, 2014

    While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background: Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season. The penalty […]

  • Case Study: NFL Manages Its Message
    Tuesday February 8, 2011

    NFL Commissioner Roger Goodell Eric M. Seidel, CEO The Media Trainers, LLC No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting. The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money […]