rules of interviewing

Rule #4 of The Media Trainers 10 Rules of Interviewing©: An Interview is NOT a Conversation! An interview is a message delivery environment. Yes, it still has all the feel of a conversation, except for one major difference: you need to go into it with the mindset of being responsive to questions, but on your […]

By Eric M. Seidel, CEO The Media Trainers®, LLC  Media training you receive should be comprehensive, customized and teach you strong techniques. Perhaps ironically, many reporters appreciate someone who is prepared. It helps them do their jobs easier and quicker. I base my training on the following rules. They’ve been well received and, gratefully, most of my clients […]