sludge spill

TVA’s Coal-Filled Christmas Stocking by Eric Seidel, CEO The Media Trainers® “The prescription for remedying any disaster is to demonstrate empathy and to communicate those concerns from those at the top of the organization.” Bull’s-eye! The above quote comes from the June 3, 2009 blog posting (“Thinking the Unthinkable”) by Ken Silverstein, editor-in-chief of EnergyBiz […]

The Internet presents businesses and organizations in crisis with many new challenges and lessons. Chief among them is that you cannot afford to be an absentee participant when it comes to crisis communications. That lesson comes through loud and clear in the TVA’s pre-Christmas coal sludge spill in eastern Tennessee. The extent of the flood […]