soundbites

Rule #4 of The Media Trainers 10 Rules of Interviewing©: An Interview is NOT a Conversation! An interview is a message delivery environment. Yes, it still has all the feel of a conversation, except for one major difference: you need to go into it with the mindset of being responsive to questions, but on your […]

When you’re talking through the media to anticipated audiences, keep in mind attention spans and getting them to hear your messages often are in conflict. So how do you break through? Prepare for it with answers/statements that are succinct and memorable. Dara Khosrowshahi is CEO of Uber. He’s preparing for an IPO. Hence, the following […]

By Eric M. Seidel, CEO The Media Trainers, LLC How many times have you heard the tired excuse, “They took me out of context”? Sometimes it’s true, but too many times it’s proven to be a lame claim that has no factual standing. The real issue is delivering soundbites that both the media will pick […]