Steve Jobs

By Eric Seidel, CEO The Media Trainers® Steve Jobs has generated a fair amount of reaction over how he conducted his news conference on the technical glitches suffered by Apple’s new iPhone 4. In a recent post (Steve Jobs & His iPhone 4’s Worm), I took Jobs to task for failing to open up his […]

By Eric Seidel, CEO The Media Trainers® Steve Jobs was right about one thing. He and Apple are not perfect. Jobs was talking about the dropped calls problem with the new iPhone 4. But he also proved he’s not perfect in how to handle the media fallout. Jobs was wrong to ban live broadcast coverage […]