TARP

By Eric Seidel, CEOThe Media Trainers®Clarity and consistency. Really no secret at all. But it does take preparation. And discipline. While using marketing statements (slogans) in news interviews is counter-productive and ill-advised, approaching interviews from a marketing posture does make sense. Marketers and ad agencies understand that messages take time to get through. It requires […]

By Eric Seidel, CEOThe Media Trainers, LLC “Retention bonuses are a form of extortion.”—Barney Frank on CBS’ Face the Nation, 3-22-09.While public anger in reaction to the AIG bonus payments is understandable, knee-jerk legislation from Congress is not. Yet, on top of the punitive 90% surtax bill already passed by the House, Financial Services Committee […]

www.themediatrainers.com Emotions always trump statistics. So, when companies that are taking billions of dollars from Washington during a deep recession continue to appear to be living too high on the hog, the negative perceptions are damaging. Some might make a case that these trips—often called junkets—help transfuse cash into supporting businesses (e.g., hotels, taxis, tour […]