Toyota

By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

Caused by a stuck Toyota accelerator?By Eric Seidel, CEOThe Media Trainers® Finally, Toyota is talking. Finally, there’s a human face and voice instead of online, emailed and, presumably, faxed statements. Better late than never? Or too late? There’s conjecture aplenty from financial and automotive industry pundits on the estimated damage to the Toyota brand and […]