• Executive Rewind: All Atwitter about Twitter
    Tuesday February 16, 2016

    Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

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  • Marginalizing the Soundbite
    Monday February 28, 2011

    By Eric M. Seidel, CEO The Media Trainers, LLC How many times have you heard the tired excuse, “They took me out of context”? Sometimes it’s true, but too many times it’s proven to be a lame claim that has no factual standing. The real issue is delivering soundbites that both the media will pick […]

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  • Hey Al: You Can Hide…But They’ll Find You!
    Friday March 27, 2009

    By Eric M. Seidel, CEO The Media Trainers® For several years now, The Media Trainers® slogan has been “Anyone who talks about you…or your business…is media.” Even before LinkedIn, FaceBook, Twitter, et al, came on the scene, it was easy to come to that conclusion. We all leave impressions with others, whether through the media […]

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