• Executive Rewind: The Most Common News Interview Trap
    Tuesday March 3, 2020

    Rule #4 of The Media Trainers 10 Rules of Interviewing©: An Interview is NOT a Conversation! An interview is a message delivery environment. Yes, it still has all the feel of a conversation, except for one major difference: you need to go into it with the mindset of being responsive to questions, but on your […]

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  • Lessons from the Dominos Experience
    Sunday April 19, 2009

    By Eric Seidel, CEO The Media Trainers® Two teenagers with a twisted sense of humor, incriminating themselves with a phone camera as one of them appears to be disgustingly tainting a customer’s sandwich as he prepares it in a Dominos kitchen in North Carolina. They post their mischief on youtube.com and it gets hundreds of […]

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