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It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]

CNBC’s Joe Kernen interviews Xerox CEO Ursula Burns (left); Yahool CEO Carol Bartz By Eric Seidel, CEOThe Media Trainers®Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it. Negative feelings find a way to come out. Facial expressions, overall body language, even […]

By Eric Seidel, CEOThe Media Trainers® When your name is both a subject and a verb, you just might find others trying to bring you down to size. So it goes for Google. The seemingly ubiquitous search engine does have competitors still trying to emerge from Google’s dust. Yahoo and Microsoft’s Bing want a much […]