• Whipping the Proverbial Whipping Boy
    Thursday February 18, 2010

    By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

  • Let the Media Help Say It for You
    Wednesday July 15, 2009

    By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]