TMT’s Tough Questions Workshop

Time-honored Questions Designed to Take You Off Message

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Challenge: There are eight question types that can distract, misdirect, even anger you. You need to know how to identify them and how use them to your advantage.

Solution: TMT’s Tough Questions Workshop

The next step in building on the techniques and tools learned in TMT’s Media Skills Workshop. You learn how to handle the typical and most frequent tough question situations reporters use in their search for controversy and conflict. The Tough Questions Workshop is especially beneficial for anyone anticipating aggressive reporters. Here’s an outline:

  1. Review TMT’s 10 Rules of Interviewing©

  2. First customized interview

  3. Presentation: TMT’s Toughest Questions©:

    • Speculative question
    • Built-in premise
    • Pregnant pause
    • Multiple questions
    • Interrupted answer
    • Negative questions
    • Third-party questions
    • Personal opinion

  4. Second customized interview—an interview based on a realistic scenario; develop the messaging using TMT‘s Exposure Grid© & TMT’s 30 Minute News Interview Planner© to prepare, and then role play one-on-one on-camera interviews, followed by critiques.

  5. Third customized interview—an interview based on a realistic scenario; develop the messaging using TMT‘s Exposure Grid© & TMT’s 30 Minute News Interview Planner© to prepare, and then role play one-on-one on-camera interviews, followed by critiques.

Deliverables

  • Each participant will receive an individual memory stick with:

    • Copies of the presentation slides of TMT’s Toughest Questions©

    • Completed digital copies of TMT’s proprietary training templates for your unlimited use:

    • TMT’s Exposure Grid©

    • TMT’s 30 Minute News Interview Planner©

    • TMT’s 10 Interview Mistakes to Avoid

    • Copies of personal interview videos

The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619
eseidel@TheMediaTrainers.com