The media look for conflict and controversy

Challenge: What about those trick questions reporters always seem to use? How do you avoid those traps and stay on message?

Solution: TMT’s Tough Questions Workshop

The next step in building on the techniques and tools learned in TMT’s Media Skills Workshop. You learn how to handle the typical and most frequent tough question situations reporters use in their search for controversy and conflict.  The Tough Questions Workshop is especially beneficial for anyone anticipating aggressive reporters. Here’s an outline:

• Review TMT’s 10 Rules of Interviewing©

  • First customized interview
  • Presentation: TMT’s Toughest Questions©
  • Review first interviews based on techniques learned in the presentation
  • Presentation, part two —rules 8-10:

• Preparing and developing your message agenda; employing

• Second customized interview—an interview based on a realistic scenario; develop the messaging using TMT‘s Exposure Grid© & TMT’s 30 Minute News Interview Planner© to prepare, and then role play one-on-one on-camera interviews, followed by critiques.

• Third customized interview—an interview based on a realistic scenario; develop the messaging using TMT‘s Exposure Grid© & TMT’s 30 Minute News Interview Planner© to prepare, and then role play one-on-one on-camera interviews, followed by critiques.

Deliverables

Each participant will receive an individual memory stick with:

• Copies of the presentation slides of TMT’s Toughest Questions©

• Completed digital copies of TMT’s proprietary training templates for your unlimited use:

  • TMT’s Exposure Grid©
  • TMT’s 30 Minute News Interview Planner©

• TMT’s 10 Interview Mistakes to Avoid

• Copies of personal interview videos

The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619

eseidel@TheMediaTrainers.com