• Executive Rewind: An Entertaining Example of Marrying Your Marketing & PR Strategies
    Sunday June 11, 2017

    Today, the media and the public are aware of almost everything going on in your business.  So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]

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  • Executive Rewind: Anticipation is a Key to Interview Preparation
    Tuesday May 24, 2016

    Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]

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  • Executive Rewind: It’s All About Audiences
    Friday February 5, 2016

    There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

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  • Executive Rewind: Personality Counts with the Media!
    Wednesday January 13, 2016

    Bud Konheim is a character. In a good way; in an entertaining and engaging way. He’s the CEO of Nicole Miller, the women’s designer wear company. Konheim has lots of personality, an eclectic taste in clothes, and knows how to tell a good story and leave a strong message. In a CNBC interview, his message, […]

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  • Executive Rewind: Mastering the “Sound Bite”
    Thursday March 19, 2015

    It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]

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  • Executive Rewind: What’s Your Reaction to this Guy?
    Wednesday February 25, 2015

    This is John LeGere. He’s CEO of T-Mobile. He’s being interviewed by a panel of CNBC anchors. As you watch, what jumps out at you immediately? How does it influence your overall impression? What’s most predominate: his appearance, his body language/energy, or his message? Who do you think his target audiences are (or should be) […]

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