• Executive Rewind: All Atwitter about Twitter
    Tuesday February 16, 2016

    Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

  • Executive Rewind: It’s All About Audiences
    Friday February 5, 2016

    There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

  • Executive Rewind: Dealing with the Post-Crisis Crisis
    Tuesday February 2, 2016

    The Centers for Disease Control has cleared Chipotle. The CDC says the e-Coli crisis is over. Certainly, that’s good news after six months of mystery about what was causing people to get sick after eating in a number of Chipotle restaurants. Unfortunately, that mystery remains unsolved. Now the speculation over Chipotle’s fiscal well-being is underway. Consider this conversation […]