• Executive Rewind: Your Body is a Message Selling Machine
    Thursday June 27, 2019

    More than 90 per cent of what you communicate is non-verbal. If your body language disagrees with what you’re saying, your words are fairly worthless. Social psychologist Amy Cuddy is an expert on body language: Texas Instruments CEO Richard Templeton is an electrical engineer by training. Doing TV interviews probably doesn’t come naturally to him. […]

  • Executive Rewind: Who’s Talking About Your Business?
    Wednesday June 19, 2019

    Customer and investor perceptions of your business could be subject to the opinion of third party “experts.”  These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]

  • Executive Rewind: Tobacco’s Out; Vaping & Pot Are In
    Wednesday June 12, 2019

    The news media love tracking trends. In this era of high-speed technological innovation, you just might have a story that could get you  earned media. Analyze your business and your industry. Positive news media stories have greater credibility than advertising. When CVS announced several years ago it was dropping sales of all tobacco products at […]

  • Executive Rewind: How to Answer “No”!
    Wednesday June 5, 2019

    Socialist presidential candidate Bernie Sanders attends Walmart’s annual investor meeting and tells management their board should have an employee on it. Walmart CEO Doug McMillon is confronted with a question about that demand on the Fox Business Network. His response: “no” without ever saying “no”: “Our associates definitely have voices!” That immediate response, his very […]