Month: March 2020

When you’re experiencing a crisis, and the media want answers, there are some types of questions you need to recognize and avoid. “What if…?” Inevitably these questions, which might take different forms, tempt you to speculate. They will be asked repeatedly. They are the most common type. Stay on firm ground by keeping to the […]

Bill Gates from his blog: “In the past week, COVID-19 has started to behave a lot like the once-in-a-century pathogen we’ve been worried about. I hope it’s not that bad, but we should assume that it will be until we know otherwise.” Elon Musk from Twitter: “The coronavirus panic is dumb” Two opposing opinions from […]

Rule #4 of The Media Trainers 10 Rules of Interviewing©: An Interview is NOT a Conversation! An interview is a message delivery environment. Yes, it still has all the feel of a conversation, except for one major difference: you need to go into it with the mindset of being responsive to questions, but on your […]