Executive Rewind: Countering Conflicting Messages on the Coronavirus Crisis

Bill Gates from his blog: “In the past week, COVID-19 has started to behave a lot like the once-in-a-century pathogen we’ve been worried about. I hope it’s not that bad, but we should assume that it will be until we know otherwise.”

Elon Musk from Twitter: “The coronavirus panic is dumb”

Two opposing opinions from two billionaires on the Coronavirus reaction spectrum.

But, the best place to be while so much still is unknown is on the side of what is known. That’s especially important for respected experts like NIH’s Dr. Anthony Fauci,:

Today, reaction to what’s happening any place on Earth is immediate. In some quarters, there is outright panic. This headline from CNBC: “Italy’s massive coronavirus quarantine provokes panic and prison riots; stocks slide”

Panic breeds more panic: U.S. Surgeon General Dr. Jerome Adams:

Crises also breed environments for speculation and questions that are based on “what if…”. These speculative questions can become unintended traps, requiring very careful answers:

Crises also drive demand to predict the future. Once again, Surgeon General Adams:

When you are swept into a crisis, first show up! And Rule #1 in TMT’s 10 Rules of Crisis Communications© is Have a Plan Ready. If you’re pre-prepared, you should be poised to respond quickly and position yourself as the best source of accurate information.

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