Author: Eric Seidel

Having spent 25+ years in news reporting, anchoring and management, the intersection between my industry and public relations was a daily occurrence. I appreciated PR for several reasons. Probably the most important of which was looking at it as yet another source for news, knowing the ultimate editorial decision was up to me and/or my […]

Aaron Levie is CEO of Box Inc. What is Box Inc? Same question occurred to me, and was his interviewer’s first question. He was prepared for that: A clear, concise and understandable “elevator speech” in under 30 seconds. Levie has that nailed down for all occasions. Levie appears very comfortable being interviewed, despite the fact […]

Four years ago, the huge German chemical and agricultural company Bayer AG agreed to buy Monsanto, the giant US-based  chemical and agricultural company. The price tag: $66 billion. That was just the start of what it would cost Bayer AG after consummating this expensive marriage. Both companies came to the altar with controversies for a […]

Working with clients who are, with good reason, very invested in their products or services can be challenging. They know so much detail, they can be deep into the weeds and challenged to give the major message points when talking to the media. As a media trainer, it’s my job to help these clients see […]

According to a recent Wall Street Journal article: Both the Justice Department and a group of state attorneys general are likely to file antitrust lawsuits against Alphabet Inc.’s Google—and are well into planning for litigation, according to people familiar with the matter. The Justice Department is moving toward bringing a case as soon as this […]

Over two consecutive evenings, Fox News’ Tucker Carlson spent significant time on the global consulting firm, McKinsey & Company on his prime-time TV show. Carlson claims: “China rose and America declined” to a great extent through the work of McKinsey. He listed the following facts and allegations: China makes many of our drugs, medical equipment […]