Author: Eric Seidel

The Sony PR disaster has all the ingredients of being catastrophic economically to the company. You’re most likely familiar by now with the leaked emails of a couple of top Sony executives. If not, the embedded video here will get you updated. But that’s only the proverbial tip of the iceberg. As you watch and […]

Numbers are difficult to follow in broadcast interviews. Without the advantage of print, when you can see/read the numbers, in broadcast, your mind immediately wants to create an image to help you comprehend what’s being said. The result, audiences often are left behind doing the numbers mentally, missing the main message. So, how do you […]