Author: Eric Seidel

Customer and investor perceptions of your business could be subject to the opinion of third party “experts.”  These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]

The news media love tracking trends. In this era of high-speed technological innovation, you just might have a story that could get you  earned media. Analyze your business and your industry. Positive news media stories have greater credibility than advertising. When CVS announced several years ago it was dropping sales of all tobacco products at […]

Socialist presidential candidate Bernie Sanders attends Walmart’s annual investor meeting and tells management their board should have an employee on it. Walmart CEO Doug McMillon is confronted with a question about that demand on the Fox Business Network. His response: “no” without ever saying “no”: “Our associates definitely have voices!” That immediate response, his very […]

In this era of consolidation, healthcare executives need to be prepared for the overriding question of why bigger is better. The primary driving forces may be competition and costs of doing business, but what about the customer/patient? Kaiser Permanente is the largest managed care organization in the United States. And it’s growing. For CEO Bernard Tyson, […]

Every airline will tell you passenger safety is their highest priority. It’s a boilerplate talking point. But actions speak much louder than words in this case. Especially since safety is more than just the issue of taking off, flying, and landing without incident. It’s a state of mind, too. Passengers need and want to feel […]

When you’re talking through the media to anticipated audiences, keep in mind attention spans and getting them to hear your messages often are in conflict. So how do you break through? Prepare for it with answers/statements that are succinct and memorable. Dara Khosrowshahi is CEO of Uber. He’s preparing for an IPO. Hence, the following […]