• A Believable Apology
    Monday July 28, 2014

    While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background: Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season. The penalty […]

  • The NBA and Damage Control
    Wednesday April 30, 2014

    Banned for Life   By Eric M. Seidel, CEO The Media Trainers, LLC When NBA Commissioner Adam Silver banned LA Clippers owner Donald Sterling for life, he had little choice to act swiftly and decisively. Too much was at stake. Reputation, image, morale and, perhaps most importantly, money. Sponsorships and other revenue-bearing relationships were on […]

  • Paula Deen: Get Thee to a Kitchen. Quickly!
    Thursday June 27, 2013

    By Eric M. Seidel, CEO The Media Trainers®, LLC First, a couple of preliminary thoughts about this Paula Deen thing:             Are you prepared to have your reputation and livelihood assaulted for something you said 30 years ago?      Paula needs to get back to her kitchen and away from […]

  • Do Apologies Really Work?
    Friday June 21, 2013

    By Eric M. Seidel, CEO The Media Trainers®, LLC The answer to the headline above: No! Not anymore, if they ever had. Apologies are about as meaningless as “They took me out of context.” Case in point: three sports talk hosts on a morning drive radio show in Atlanta do two minutes of a tasteless skit at […]

  • Neither Snow, Nor Rain…REALLY?
    Thursday February 7, 2013

    Patrick DonahoeUS Postmaster General By Eric M. Seidel, CEO The Media Trainers®, LLC Click here to learn about a uniquely qualified crisis communications team It’s a quotation many of us first heard as children and related it to the Pony Express: “Neither snow nor rain nor heat nor gloom of night stays these couriers from […]

  • Sometimes It’s Best to Just Say No Thank You!
    Monday December 17, 2012

    Guy Fieri Restaurant Owner Chef and Host, Food Network By Eric M. Seidel, CEO The Media Trainers®, LLC Generally, I believe in dealing with the media. Especially in this day and age when everyone is potentially a publisher on the Internet. But there are exceptions, especially those times when you don’t need to respond since […]