Author: hmdigital

By Eric M. Seidel, CEO The Media Trainers®, LLC  Media training you receive should be comprehensive, customized and teach you strong techniques. Perhaps ironically, many reporters appreciate someone who is prepared. It helps them do their jobs easier and quicker. I base my training on the following rules. They’ve been well received and, gratefully, most of my clients […]

By Eric M. Seidel, CEO The Media Trainers, LLC “It’s not what you say, but how you say it!” Perhaps you received that admonition from your mom or dad—or both—while you were growing up. And probably because they didn’t approve of something you said. But it says so much more about how we communicate today. […]

By Eric M. Seidel, CEO The Media Trainers, LLC When did “healthier” become “more healthy?” Or, when did “smarter” become “more smart?” Or, when did “stronger” become “more strong?” The rules for these things we call comparatives keep getting broken: 1. One syllable words form the comparative by adding -er and -est: brave, braver, bravest […]

By Eric M. Seidel, CEO The Media Trainers, LLC It’s tempting to strike back when you’re being attacked through the media. We’re getting a belly full of examples from the GOP presidential debates. It’s the unusual person who can constrain that reflex and take the high road in such a way that their response is […]

By Eric M. Seidel, CEO The Media Trainers, LLC This is a very personal post about a very special friend and journalist. Jim Huber’s prose resonated like poetry. A newspaper sports reporter who graduated to radio and television, everywhere he went, everyone he met, the result always was positive. Look up the words “class” and […]

By Eric M. Seidel, CEO The Media Trainers, LLC Are you aware of your immediate reaction to someone before they even say a word? More importantly, are you aware of how others might first perceive you when you meet? Non-verbals can scream, without making a sound. And, in interviewing, they are critical to your credibility. […]