Author: hmdigital

Caused by a stuck Toyota accelerator?By Eric Seidel, CEOThe Media Trainers® Finally, Toyota is talking. Finally, there’s a human face and voice instead of online, emailed and, presumably, faxed statements. Better late than never? Or too late? There’s conjecture aplenty from financial and automotive industry pundits on the estimated damage to the Toyota brand and […]

He almost looked at the camera. Almost. (Click on the video below.)But Joe Romm with the Center for American Progress never quite made the full optical commitment and as a result most, if not all, of what he was saying probably wasn’t heard. Because of his eyes. He was looking at something. Or someone. Perhaps […]

Jerry Holbert, Boston Herald By Eric Seidel, CEOThe Media Trainers®The political cartoonists keep feasting on the carcass of Tiger Woods, adulterer. Just further evidence of not only his poor choices, but also disastrous decisions, presumably aided with equally bad advice, to try to let the story fade away. New York Post cartoonist Sean Delonas has […]

GM Chairman and acting CEO, Ed Whitacre Outsted CEO Fritz Henderson By Eric Seidel, CEOThe Media Trainers® It’s bad enough having your firing announced live on national television. But how would you feel if the executive making that announcement treated it cavalierly, as if he was making a new product presentation? That’s how General Motors […]

By Eric Seidel, CEOThe Media Trainers®John Edwards, David Letterman, Tiger Woods. Which one doesn’t belong? Yes, they all had extramarital affairs. But only Letterman broke the news himself and thereby took some control over the story. Edwards tried to play hide-and-seek so long, in the end he looked incredibly foolish. Somehow he thought he could […]

By Eric Seidel, CEO The Media Trainers® In this post, a variety of (unintended?) messages. It reads: “3 Accused of Gang Rape in Monroeville.” The billboard above is promoting a local Alabama TV station’s anchor team. It is from the blog Mashable, The Social Media Guide. While Mashable reports it could not vouch for the […]