The Sony PR disaster has all the ingredients of being catastrophic economically to the company. You’re most likely familiar by now with the leaked emails of a couple of top Sony executives. If not, the embedded video here will get you updated. But that’s only the proverbial tip of the iceberg. As you watch and […]

Numbers are difficult to follow in broadcast interviews. Without the advantage of print, when you can see/read the numbers, in broadcast, your mind immediately wants to create an image to help you comprehend what’s being said. The result, audiences often are left behind doing the numbers mentally, missing the main message. So, how do you […]

While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background: Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season. The penalty […]

Banned for Life   By Eric M. Seidel, CEO The Media Trainers, LLC When NBA Commissioner Adam Silver banned LA Clippers owner Donald Sterling for life, he had little choice to act swiftly and decisively. Too much was at stake. Reputation, image, morale and, perhaps most importantly, money. Sponsorships and other revenue-bearing relationships were on […]

By Eric M. Seidel, CEO The Media Trainers®, LLC First, a couple of preliminary thoughts about this Paula Deen thing:             Are you prepared to have your reputation and livelihood assaulted for something you said 30 years ago?      Paula needs to get back to her kitchen and away from […]

By Eric M. Seidel, CEO The Media Trainers®, LLC The answer to the headline above: No! Not anymore, if they ever had. Apologies are about as meaningless as “They took me out of context.” Case in point: three sports talk hosts on a morning drive radio show in Atlanta do two minutes of a tasteless skit at […]