By Eric Seidel, CEO The Media Trainers® The intimate and outrageous behavior that has led to Tiger Woods’ personal crisis is akin to a catastrophic air disaster and required a similar swift and comprehensive response similar to any airline suffering an accident. The fact that he waited so long has been a serious setback to […]

By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

Caused by a stuck Toyota accelerator?By Eric Seidel, CEOThe Media Trainers® Finally, Toyota is talking. Finally, there’s a human face and voice instead of online, emailed and, presumably, faxed statements. Better late than never? Or too late? There’s conjecture aplenty from financial and automotive industry pundits on the estimated damage to the Toyota brand and […]

He almost looked at the camera. Almost. (Click on the video below.)But Joe Romm with the Center for American Progress never quite made the full optical commitment and as a result most, if not all, of what he was saying probably wasn’t heard. Because of his eyes. He was looking at something. Or someone. Perhaps […]

Jerry Holbert, Boston Herald By Eric Seidel, CEOThe Media Trainers®The political cartoonists keep feasting on the carcass of Tiger Woods, adulterer. Just further evidence of not only his poor choices, but also disastrous decisions, presumably aided with equally bad advice, to try to let the story fade away. New York Post cartoonist Sean Delonas has […]

GM Chairman and acting CEO, Ed Whitacre Outsted CEO Fritz Henderson By Eric Seidel, CEOThe Media Trainers® It’s bad enough having your firing announced live on national television. But how would you feel if the executive making that announcement treated it cavalierly, as if he was making a new product presentation? That’s how General Motors […]