By Eric Seidel, CEOThe Media Trainers® In a recent post, I made the case for not trying to manipulate the news media. A natural response to that: the coin has two sides. What about media manipulation? Many contend, often correctly, that reporters have agendas. Certainly, all of them have opinions, but the good ones don’t […]

Sponsoring Pay for Performance Act of 2009 By Eric M. Seidel, CEOThe Media Trainers® The media ask questions. That’s their job. Your job is to answer questions. On your terms, to be sure, from your perspective. But you better have answers that make sense and have substance, especially to the audiences you’re targeting. Good reporter-interviewers […]

By Eric M. Seidel, CEO The Media Trainers® Whether real, or imagined, when the media feel like they’re being told what to report and how, you’re potentially in for a more difficult time. After 15 bank executives paraded out of their White House meeting with Pres. Obama last week, a flock of reporters moved in […]

By Eric M. Seidel, CEO The Media Trainers® For several years now, The Media Trainers® slogan has been “Anyone who talks about you…or your business…is media.” Even before LinkedIn, FaceBook, Twitter, et al, came on the scene, it was easy to come to that conclusion. We all leave impressions with others, whether through the media […]

“You have run out of our money!” –Daniel Hannan, Member, European Parliament By Eric M. Seidel, CEOThe Media Trainers® There’s a new political star on the international horizon. He’s only 37. He’s a Conservative Party Englishman who is a Member of the European Parliament (MEP). He’s very polished, very smooth. And, they’re already talking about […]

By Eric Seidel, CEOThe Media Trainers, LLC “Retention bonuses are a form of extortion.”—Barney Frank on CBS’ Face the Nation, 3-22-09.While public anger in reaction to the AIG bonus payments is understandable, knee-jerk legislation from Congress is not. Yet, on top of the punitive 90% surtax bill already passed by the House, Financial Services Committee […]