Lots of excellent feedback from you on your reaction to John LeGere, the T-Mobile CEO during a CNBC interview. The reactions were mixed, stretching across the spectrum. Here’s my critique. First, some of you watched the video more than once. Most viewers, however, had just one shot to see it and get impressions. Second, he had […]

This is John LeGere. He’s CEO of T-Mobile. He’s being interviewed by a panel of CNBC anchors. As you watch, what jumps out at you immediately? How does it influence your overall impression? What’s most predominate: his appearance, his body language/energy, or his message? Who do you think his target audiences are (or should be) […]

When it comes to mergers and acquisitions, and media interviews, especially if you’re a public company, you certainly understand you need to be careful. There are several ways to handle those questions. However, let’s get one thing clear: “no comment!” is not recommended. Those two words say so much more than intended. There are much […]

“Anyone who talks about you…or your business…is media!” I use that brief slogan above for my own business as both a warning, and a fact. The Internet has given the ability to publish to anyone who can get online. And if they’re talking about you, the same Internet hands them a digital steam shovel to […]

In August, 2014, I wrote a post about the intersection between news and marketing. For the most part, that post centered on thinking of your news opportunities like marketing: frequency is critical to getting messages heard. But, as I noted, it’s important to maintain a clear line between these two types of message delivery vehicles. However, there […]

This is a savvy case of using traditional media to reach, and teach, a traditional audience about what’s happening with an important consumer class that just might be off their radar screens. Take note, especially if your success is dependent on the upcoming generation(s). Max Levchin is a serial entrepreneur in the finance industry. He […]