audiences

When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

It happened in Memphis. A drug dealer, trying to evade the cops, barges into a daycare center. Here’s the set up and the live interview on the Fox affiliate in Memphis. Listen closely to the director. She’s definitely got messages. Also, consider audiences who would be especially interested in what she has to say: The center […]

This is John LeGere. He’s CEO of T-Mobile. He’s being interviewed by a panel of CNBC anchors. As you watch, what jumps out at you immediately? How does it influence your overall impression? What’s most predominate: his appearance, his body language/energy, or his message? Who do you think his target audiences are (or should be) […]

When it comes to mergers and acquisitions, and media interviews, especially if you’re a public company, you certainly understand you need to be careful. There are several ways to handle those questions. However, let’s get one thing clear: “no comment!” is not recommended. Those two words say so much more than intended. There are much […]

By Eric Seidel, CEOThe Media Trainers®Conflict and controversy. Two staples of the news media diet. Even when neither exists, you might find them fishing for one or both anyway. And when they dangle their hooks, often they try baiting you with something someone else might have said, suggesting there’s more to the story than you’re […]