CNBC

By Eric Seidel, CEO The Media Trainers® Steve Jobs was right about one thing. He and Apple are not perfect. Jobs was talking about the dropped calls problem with the new iPhone 4. But he also proved he’s not perfect in how to handle the media fallout. Jobs was wrong to ban live broadcast coverage […]

Caused by a stuck Toyota accelerator?By Eric Seidel, CEOThe Media Trainers® Finally, Toyota is talking. Finally, there’s a human face and voice instead of online, emailed and, presumably, faxed statements. Better late than never? Or too late? There’s conjecture aplenty from financial and automotive industry pundits on the estimated damage to the Toyota brand and […]

New revenue injections? By Eric Seidel, CEOThe Media Trainers®Luxury tax: A tax placed on products or services that are deemed to be unnecessary or non-essential. This type of tax is an indirect tax in that the tax increases the price of the good or service and is only incurred by those who purchase or use […]

CNBC’s Dennis Kneale celebrates how the tables were turned on a mean-spirited blogger: Target of the defamatory blogging, Lizkula Cohen (pictured below) was quoted in court papers: “I was shocked and embarrassed” to see photo captions and commentary “that were used to describe me as a promiscuous woman who is filthy, disgusting, foul and a […]

By Eric Seidel, CEOThe Media Trainers®Conflict and controversy. Two staples of the news media diet. Even when neither exists, you might find them fishing for one or both anyway. And when they dangle their hooks, often they try baiting you with something someone else might have said, suggesting there’s more to the story than you’re […]

By Eric Seidel, CEOThe Media Trainers® On the battlefront in the burger wars, Carl’s Jr. has fired a frontal attack on McDonalds. Big Mac meet Big Carl! Carl’s is heralding its newest weapon in a TV spot, saying it’s bigger (more meat) and a greater value, yet less expensive than the Big Mac: In a […]