• Tiger Woods
    Thursday December 3, 2009

    By Eric Seidel, CEOThe Media Trainers®John Edwards, David Letterman, Tiger Woods. Which one doesn’t belong? Yes, they all had extramarital affairs. But only Letterman broke the news himself and thereby took some control over the story. Edwards tried to play hide-and-seek so long, in the end he looked incredibly foolish. Somehow he thought he could […]

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  • Honest Communication Is Not Optional
    Wednesday July 29, 2009

    By Eric Seidel, CEOThe Media Trainers® Cyber space is bloated with articles, blogs, video and audio criticizing and condemning businesses and their leaders, helping to form negative impressions. Online examples are easy to find: The people at the top in general are the subject of a recent blog post entitled The Demonization of Corporate Executives. […]

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  • Avoid Minimizing Crisis Potential
    Wednesday July 1, 2009

    By Eric Seidel, CEOThe Media Trainers® When part of one floor of a parking garage in Atlanta collapsed a couple of days ago, the first statement from the construction company that supervised its erection seven years earlier included a troubling paragraph: “To put this incident in perspective there are 1415 spaces in this deck. One […]

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  • Lessons from a Crisis Past
    Saturday June 6, 2009

    TVA’s Coal-Filled Christmas Stocking by Eric Seidel, CEO The Media Trainers® “The prescription for remedying any disaster is to demonstrate empathy and to communicate those concerns from those at the top of the organization.” Bull’s-eye! The above quote comes from the June 3, 2009 blog posting (“Thinking the Unthinkable”) by Ken Silverstein, editor-in-chief of EnergyBiz […]

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  • CNN’s Crisis Vulnerability
    Friday January 30, 2009

    Turner CEO Phil Kent www.themediatrainers.com In its most recent weekly online edition (January 29, 2009), Georgia-based publication Business to Business posted a “conversation” with Turner CEO Phil Kent and how he’s responded to several crisis situations. One of the examples screams to me that it was preventable and that CNN leaves itself open for more […]

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  • TVA Dragged Through its Own Sludge
    Monday January 26, 2009

    https://themediatrainers.com/ The Tennessee Valley Authority’s wreckless handling of crisis communications following its Christmas-time sludge spill in the eastern end of the state continues to haunt the utility and call its leadership into question. This is the latest of many apparent sins and comes at an unfortunate time for the management as democrats, tuned in to […]

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