Dunkin Donuts

It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]

By Eric Seidel, CEO The Media Trainers® When news media can give you a boost, as Fox Business Network did for Dunkin Donuts in the picture above, it’s always welcome. But, in their effort to understand, or interpret, your positioning, make sure you stay on your terms, especially if the news media might not say […]