FBN

Socialist presidential candidate Bernie Sanders attends Walmart’s annual investor meeting and tells management their board should have an employee on it. Walmart CEO Doug McMillon is confronted with a question about that demand on the Fox Business Network. His response: “no” without ever saying “no”: “Our associates definitely have voices!” That immediate response, his very […]

By Eric Seidel, CEO The Media Trainers® When news media can give you a boost, as Fox Business Network did for Dunkin Donuts in the picture above, it’s always welcome. But, in their effort to understand, or interpret, your positioning, make sure you stay on your terms, especially if the news media might not say […]