Fox Business Network

DWT* Prevention Inventor Makes Most of Opportunity(*Driving While Texting) By Eric Seidel, CEOThe Media Trainers®What if Fox Business Network invited you to pitch your business on-air to a venture capitalist. At the same time, of course, you have the opportunity to reach an even wider audience. You need to get their attention quickly. It’s your […]

By Eric Seidel, CEOThe Media Trainers® (From the editor: Any bona fide journalists reading this should not take offense. I used to be one of you, and I’m proud of it. Those who deal wisely with the news media know how to do it without getting into the slop.)Certainly you’ve heard the old refrain that […]

Sponsoring Pay for Performance Act of 2009 By Eric M. Seidel, CEOThe Media Trainers® The media ask questions. That’s their job. Your job is to answer questions. On your terms, to be sure, from your perspective. But you better have answers that make sense and have substance, especially to the audiences you’re targeting. Good reporter-interviewers […]

https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]