Fox Business Network

When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]

By Eric M. Seidel, CEO The Media Trainers®, LLC When it comes to dealing with the media, it’s all about impressions made on target audiences. Bad ones can be made very quickly and be long lasting. Good ones can be quick, too, and need to be repeated. One misstep can change good to bad right […]

Click on this picture! By Eric Seidel, CEO The Media Trainers® Have you noticed how time-constrained live interviews have become on the cable news networks? Tight formats, “hard breaks” and very interruptive news anchors are making it more difficult than ever to clearly make a point. Typically, you get little if any warning just how […]

By Eric Seidel, CEO The Media Trainers® When news media can give you a boost, as Fox Business Network did for Dunkin Donuts in the picture above, it’s always welcome. But, in their effort to understand, or interpret, your positioning, make sure you stay on your terms, especially if the news media might not say […]

By Eric Seidel, CEOThe Media Trainers® When your name is both a subject and a verb, you just might find others trying to bring you down to size. So it goes for Google. The seemingly ubiquitous search engine does have competitors still trying to emerge from Google’s dust. Yahoo and Microsoft’s Bing want a much […]