• A “Spirit” of Composure
    Thursday April 22, 2010

    By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

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  • Whipping the Proverbial Whipping Boy
    Thursday February 18, 2010

    By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

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  • Mouths that Roared
    Thursday August 27, 2009

    Friday Follies By Eric Seidel, CEOThe Media Trainers® WARNING! These are not bloopers. They were said intentionally and aired live. If you’re easily offended, lack a sense of humor or just not in the mood, go no further. But, if you’d like to end your work week with a laugh and have something to come […]

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